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For the First and Last Time Ever,
Parris Lampropoulos Opens the Vault and Reveals His Top Wealth-Creation Secrets
for Copywriters and Marketers
Dear Fellow Marketer,
My friend Parris Lampropoulos is a legend in our business.
As a marketing strategist, he has grown companies by as much as sixteen-fold.
As a copywriter, he gets hired by 8- and 9- figure businesses to go up against their best-performing ads and beat them.
These “beat-the-control” assignments can be brutal. But Parris wins over 80% of the time, and sometimes lifts response by 50% … 100% … or more.
Parris is notoriously publicity-shy. He has no website, no business cards, no social media presence. And his business has an unlisted phone number.
He turns down most offers to work with him … turns down most interviews … and turns down most speaking engagements.
He doesn’t have any training products for sale. The only way to train with him is to become one of the select few who he chooses as copy cubs.
The waiting list to become one of his cubs is 4 years long. And everyone who becomes a cub has to sign a non-disclosure agreement. Which means they’re not allowed to reveal anything he teaches them to anyone.
And yet, Parris has agreed to open the vault and reveal some of his most powerful secrets in a series of training calls.
Why? Because his cousin Taki has brain cancer.
Taki and Parris grew up together. They are like brothers.
Parris describes Taki as a real salt-of-the-earth kind of guy. A guy who helps others. A guy who’s busted his ass all his life, working 12- and 14- hour days to support his family and put his daughters through college.
Now, at an age when most men start taking it easy and enjoying the empty nest, Taki is fighting for his life.
But luckily, there are doctors who are offering cutting-edge treatments. And one of those doctors is just 11 minutes away from Taki’s house!
Taki has been seeing this doctor and getting the treatments, and they’re working! His tumor has shrunk down to practically nothing. His blood results are all moving in the right direction. And he’s gained 16 pounds!
The doctor estimates that Taki will need another 7 weeks of intensive treatments. After that, he will go on a maintenance plan to keep him healthy.
That’s the good news. The bad news is that these treatments are very expensive, and they’re not covered by insurance.
Taki’s friends and family have created a GoFundMe, which has paid for the treatments so far. But unfortunately, the money will run out this week.
And that’s why Parris has decided to “spill his guts” and reveal some of his best money-making strategies and tactics.
Get the Same Training Parris Gives His Copy Cubs
You know the key to good marketing, right? Just ask people what they want, and then give it to them. Well, Parris and I got on a Zoom call with some of the members of my community and asked them what they wanted most.
And what they wanted most was to learn some of the secrets that Parris teaches his copy cubs. So Parris decided to go one better: he decided to let whoever donates money actually attend his copy cub calls. And these will be no regular calls. They will be more like a “greatest hits” collection of some of Parris’ best stuff.
The calls will be held on January 11th, 18th, and 25th of 2019 at 2 pm eastern. They will be between 90 minutes and 2 hours long.
And they will be recorded, so you can listen to them as many times as you want.
What’s going to be covered on these calls? I’m glad you asked …
Copy Cub Call # 1
In the first call, Parris will reveal some of the best secrets he uses to generate lots of money for himself and his clients.
Due to the interactive nature of the copy cub calls, Parris can’t predict exactly what will be covered. (His cubs tell me that there are mind-blowing surprises every week!) But he does guarantee that at a bare minimum, he will teach you the following:
- The #1 technique he uses to come up with “hooks” for his headlines. All you need is to take a piece of paper and write these 5 words across the top. You’ll be amazed at how effective this is.
- The 3-step sequence that makes people believe almost anything you say in your copy. It disables the reader’s BS detector … and makes even the most outlandish claims sound logical and believable!
- Headline steroids. Use these tweaks to turn limp headlines into blockbusters. So simple that even a newbie can do them. And no, they don’t have anything to do with “power words.”
- The #1 thing that superstar salespeople do that separates them from the rest of the pack. This is absolutely critical for your copywriting skills … yet most copywriting books don’t talk about it and most copywriters hardly ever do it!
- The persuasion secret Parris stole from a famous trial attorney who never lost a case! The attorney used it to sway judges and juries. Parris will show you how to use it to sway prospects into buying.
- The response-killing mistake that most B-level copywriters make in their copy. How to fix it easily – using the same “tool” that Parris gives his copy cubs.
- How to get more “juice” into your copy, even if you’re not the most exciting person in the world. All you have to do is ask yourself this simple question when you’re writing, and the answer will guide the way!
- An invisible persuasion secret used by expert negotiators, natural-born salesmen, and even Steve Jobs! So powerful that it even works on stubborn know-it-all types.
Copy Cub Call # 2
In session #2, Parris will take what he taught you in session #1 and demonstrate it in action. How? By taking a blockbuster sales letter and breaking it down, paragraph by paragraph, sentence by sentence.
You may have seen other people analyze sales copy, but I guarantee that you’ve never seen anything like this. In fact, Parris’ copy cubs say that this was an absolute game-changer for them.
You see, many of the techniques Parris uses are invisible to most copywriters. But once Parris trains you to look for them, they’ll start standing out like a sore thumb. And you’ll be able to use them anytime you want to get people to buy whatever you’re selling.
Here’s proof: The letter Parris is going to analyze on the call was not written by him; it was written by one of his cubs. Parris’ cub took the very same secrets Parris will be teaching you. And he used those secrets to write a letter that obliterated the previous control.
This single letter has already paid the cub $47,000 in royalties. And the royalties are just getting started. The cub hasn’t even done any new headline tests yet. If he refreshes the headline and opening copy every so often, he should be able to keep it running for another year or two. Maybe longer.
That’s how powerful these secrets are!
Copy Cub Call # 3
In session #3, you’ll get the chance to have Parris critique your copy. Just send your copy to the special email address we’ll send you. Parris will choose the pieces of copy that he thinks provide the best learning experience for the group.
He will then take those pieces and go super deep. First, he’ll perform a “macro” critique of the hook, concept, and headline. Then he’ll perform a “micro” critique where he analyzes things like logic, emotionality, simplicity, and more.
I’ve been on the receiving end of one of Parris’ critiques, and I can tell you that it was a transformative experience. It was a total paradigm shift -- and had an immediate impact on the way I write. It was almost as if it changed me on a cellular level.
By the way, people often ask Parris how much he charges for a critique. The answer is that unless you’re part of his inner circle, you can’t hire him at any price. He doesn’t normally do critiques at all, except when he’s working with his junior writers on his own projects.
This is a rare opportunity. You may actually get your work critiqued by Parris Lampropoulos. And even if you don’t, you will learn a ton by watching him critique others.
But that’s just the beginning. In addition to the 3 copy cub calls, Parris is also offering you a collection of practically every speech and interview he’s done!
You’ll get the following:
How to Compel People to Buy
by “Pushing Their Buttons.”
Three years ago, Brian Kurtz asked Parris to give a talk at his $25,000-per-person mastermind.
Parris got up on stage and talked about how people carry around insecurities from their childhood. He said that once you understand these insecurities, you’ll be able to influence people in ways that you never imagined.
The talk blew everyone away.
One famous copywriter told Parris privately that it was the best talk he’d ever seen on copywriting anywhere.
Another long-time veteran wrote to Parris and said “I have been writing copy for over 20 years, and I now know that I know nothing.”
And Justin Goff wrote to his email subscribers and told them that Parris’ talk transformed the way he approaches copy … and changed his writing forever.
When Parris’s close friends in the business heard about the talk, they begged him to give it to their groups, too. So Parris gave the talk 4 more times.
And then he retired the talk, never to give it again.
Luckily, the talk was recorded. And because Parris wants to save his cousin’s life, he has agreed to give away the video to anyone who signs up for these calls.
Secrets of the Most Successful Financial Promo in History
One day, early in Parris’ career, he got a piece of junk mail in his mailbox. That piece of junk mail was selling an investment newsletter called Strategic Investment.
Parris had no reason to subscribe to an investment newsletter. He didn’t have any money to invest. He barely had money to pay his bills. The logical thing would have been to throw the piece of mail in the trash.
But the headline caught Parris’ eye, so he started reading the copy. And when he started reading it, he found it so compelling that he couldn’t put it down.
By the time he got to the end of the copy, Parris was pulling out his credit card and ordering a subscription.
And Parris wasn’t the only one to order. Hundreds of thousands of other people did, too. In just one year, sales of that newsletter increased eight-fold.
This gave Parris an epiphany: “If there’s a piece of copy so compelling that it can get someone who’s broke to order an investment newsletter, maybe I should study it and figure out the secret sauce!”
Parris did just that. He reverse engineered the copy and put what he learned to work. And within a year, he had 3 controls with a major financial publisher!
Would you like to know the secrets Parris discovered in that sales copy? Then watch as Parris breaks the copy down, paragraph by paragraph, sentence by sentence.
By the way, if you think that people buy financial newsletters just to make money, then you will find this especially eye-opening. Why? Because it will show you why making money is only the surface motivation. Beneath the surface are a whole slew of other motivations that are even more powerful.
You’ll find out all about them when you watch Parris’ talk. Use them, and you will be able to write record-breaking ads.
“How I Doubled My Income
Every Year for 4 Years in a Row –
and How You Can, Too!”
Last year, Parris stopped by the Copywriter Club event and gave a talk unlike any I’ve seen. Not only did he reveal how to become a better writer faster; he also revealed tactics that let you multiply your income.
Watch the video and you’ll discover:
- How Parris landed his first 4 copywriting clients in just 48 hours … with no internet, no industry contacts, and no reputation!
- The secret that lets you leap-frog into the top 10% of copywriting professionals -- in under a year! Amazing but true, and you don’t have to be a genius to do it. (Parris will show you proof.)
- How Parris doubled his copywriting income every year for 4 years in a row. Believe it or not, you might be able to do it, too. Just follow these specific steps in this specific order.
- How to blast through income plateaus and keep making more money every year. (Hint: what got you here won’t get you there.)
If you are a freelance copywriter, you simply must watch this talk.
Free Bonus #4:
Swipe file of 15 of Parris’ most successful ads
This is one of the best swipe files I’ve ever come across. One of these ads made Parris over $1 million in royalties. Two others made him just under a million. And another one would have made him over $2 million if he hadn’t foolishly agreed to a royalty cap! (You live and you learn.)
You’ll get those ads, plus a bunch more. There are ads for nutritional supplements, books, newsletters, magazines, and more. You’ll be able to analyze the ads, hand-copy them, and use them for ideas and inspiration.
How much is this worth? Well, Ted Nicholas is selling a collection of his swipes on his website for $297. I think these swipes are easily worth as much.
Free Bonus #5:
Parris’ infamous copy checklist
If you ask Parris’ copy cubs about the most important weapons in their arsenal, many of them will tell you it’s the copy checklist. Why? Because learning all the copywriting tricks won’t do you any good if you don’t put them into practice.
There’s an old saying that “practice makes perfect.” But that’s actually not true. The reality is that practice makes permanent. If you have a lousy golf swing and you keep practicing it, you’ll get really good at that lousy golf swing!
The same thing goes for copywriting. Practice writing the wrong way, and you will become a lousy writer. Practice writing the right way, and you may become a superstar. That’s why Parris is giving you this checklist. So you can practice the right way.
Parris spent the first three years of his career running everything he wrote through a checklist. He kept doing it until the lessons became second-nature to him. He says that without his checklist, he never would have gotten as good as he is.
And now, you’ll be able to benefit from Parris’ checklist, too!
The secret to writing killer bullets
This is one of the best lessons ever written on how to write bullets. It originally appeared in a 1991 issue of the Gary Halbert Letter.
Two decades after it appeared, Gary’s sons asked Parris to narrate the original article, which he did. But Parris didn’t just narrate Gary’s article; he also added some commentary of his own.
You’ll discover how Parris took Gary’s original advice, added a few tweaks of his own, and became one of the best bullet writers in the world. And you’ll find out what you can do to write better bullets … and better headlines, too!
A technique for improving your writing overnight
I know it sounds crazy to think that you can improve your copy overnight. But it’s absolutely true. I know, because the very first time Parris critiqued my copy, I became a better writer instantly.
You may never get a one-on-one critique from Parris, but you can get the next best thing: It’s an exercise that he puts all his cubs through as soon as they start their training.
First, Parris makes them read an article he wrote that teaches the principles of good writing. But the article doesn’t just talk about those principles; it actually demonstrates them in action.
Parris makes his cubs read the article, and then he makes them copy it over by hand, three times. Voila! Instant change.
When you sign up for the copy cub calls, Parris will send you this article. If you take Parris’ advice and hand-copy it, you too may discover an instant change in your writing ability.
Genius Network Interview with Joe Polish.
Joe Polish used to have a monthly continuity product where he would interview experts in business, marketing, and personal development. One month, he interviewed Parris.
In the interview, Parris provided a crash-course in direct marketing and copywriting. Among the topics covered:
- 2 techniques that any small business owner can use to dominate their niche.
- A common mistake that causes business owners to leave lots of money on the table.
- How to learn to write copy “by osmosis.” And why doing so can be one of the most profitable things you can do.
- A technique for getting skeptical prospects to believe your claims. Even if the claims sound too good to be true.
- How to take even the most mundane information and make it sound exciting and sexy.
- Looking to hire a copywriter? How to tell the good from the bad.
Next-Level Copywriting Secrets
This is the most-downloaded episode ever of The Truth About Marketing. You may already have it. But if you don’t, you’re missing out! Here’s some of what’s covered:
- Why most people read Breakthrough Advertising over and over and still miss the Big Secret. You’ll be one of the select few who “get it” when you listen to this.
- How to use a 30-second Google hack to predict in advance whether your campaign will be a knockout or a failure.
- When putting benefits in your headline can lower your response. And the 9-word headline that proves it.
- How to succeed in any market where ads don’t pull like they used to. (Hint: making a bigger promise will backfire on you!)
- The creativity secret that Parris stole from Steve Jobs. And how to use it to generate headlines, sales hooks, and even multi-million-dollar product ideas.
- How a joke in People magazine resulted in one of the strongest headlines Parris has ever written. And how you can use the same technique to get ideas from anywhere.
- The technique that puts your readers through an emotional roller-coaster and leaves them in a buying frenzy. Case study of a 7-year control.
- What you should never, ever put in the P.S. of a sales letter – yet it’s what most writers do! Do this instead and watch your conversions go through the roof.
This is the most valuable bonus of all.
You get the opportunity to save someone’s life.
100% of the money for this webinar series goes to pay Taki’s medical bills. In fact, the money goes straight into the GoFundMe account that’s been set up for Taki.
This money gives Taki a realistic chance at beating cancer. It gives his wife a realistic chance of growing old with her husband instead of being a widow at 53. It gives his daughters a realistic chance at having their dad around at a time when they’re still finding their way in the world.
Three months ago, Taki was given a death sentence. Today, he has improved so much that his conventional oncologist is astonished. The oncologist told Taki that it’s virtually unheard of to see this type of improvement.
Parris is not surprised. He’s spent the last 20 years writing about functional medicine and oxidative therapies and other cutting-edge treatments. He’s become good friends with the doctors who offer these treatments. And he’s talked to dozens of patients who have seen miraculous results.
This is why Parris writes most of his copy for the health niche. And it’s why he is opening the vault and revealing some of his jealously-guarded copywriting secrets. He figures that not only will it help save his cousin’s life, but it will also help spread the word about these treatments and save other lives as well.
Parris told me that the reason he gets up every morning is to spread the word about cures that most people have never heard of. He told me he has seen a lot of progress over the past 20 years. Things that were considered “crazy” 20 years ago are now part of the mainstream, largely due to the marketers and copywriters who have promoted them.
But we’ve still got a way to go. Parris looks forward to the day when these cutting-edge cancer treatments are covered by insurance. But for now, he’s going to do what he can to save the life of his cousin. And that’s why he’s making this special offer.
Parris is promoting this offer through friends of his who are mailing to their lists. He asked these friends what they thought the package could sell for. The lowest number he got was $2,000. The highest was $5,000.
I think all these prices are reasonable -- especially when you consider the fact that you can earn many times the price in additional income.
But Parris wants this to be a no-brainer for you. So he’s not going to charge $5,000 or $2,000 or even $1,000. Heck, he’s not going to even charge $500.
He’s going to give you all 3 copy cub calls – plus all 10 bonuses – for just $297. That’s about what you’d expect to pay to go to a concert or a football game.
Spending $297 on a concert or football game can bring you enjoyment. But spending $297 on Parris’ training can raise your copywriting skills to another level. It can raise the fees you can charge. And it can quite possibly give you the type of life you’ve always dreamed of.
Ask Alexi Neocleous, who trained with Parris and now gets to live in exotic locations like Hawaii, New York, the South of France, and more.
Ask Marcella Allison, who trained with Parris and is now an A-lister who garners accolades and gets standing ovations at industry events.
Ask Paul Martinez, who is crushing it for Money Map Press and just moved his family to an idyllic mountain home.
Parris’ training might be just what you need to “get over the hump” so you can start enjoying the life you deserve. But you have to act right away.
First of all, Taki will be running out of money any day now and needs cash fast.
Second, the copy cub calls are right around the corner, so there’s not a lot of time to waste.
Third, Taki’s family will probably be shutting down the GoFundMe account when the fundraising target is reached.
Taki is very grateful to everyone who is helping him with his medical bills, but he feels it would be wrong to take money for anything on top of that. So when he gets enough money to pay for all his treatments, the GoFundMe will probably get shut down.
Once the GoFundMe is shut down, the access to the copy cub calls and bonuses will be gone forever.
Here’s to your success!
Frequently Asked Questions
1. Can I donate anonymously?
Yes you can. Just forward us a confirmation email from GoFundMe, sent to your email address, that shows you as the donor. (We’d love it if you would donate in your name, though. It’s good social proof!)
2. Is the donation tax deductible?
Unfortunately, it is not.
3. Is there a money back guarantee?
No there is not. The money goes directly to Taki and as such we cannot offer you any money back. If that’s a problem for you, then please do NOT respond to this offer.
4. What about those GoFundMe scams I’ve read about?
Any time a new technology comes out, there is a small percentage of psychopaths who find a way to use it to rip people off. And this happened with GoFundMe, too. Since then, the folks at GoFundMe have been doing everything they can to crack down on fraud.
But none of that matters here. Parris can vouch for the fact that this GoFundMe is indeed linked to Taki’s checking account. He has also spoken to Taki’s doctor personally and knows she is getting paid.
5. When will the copy cub calls be?
The calls will be on January 11th, 18th, and 25th of 2019, at 2:00 pm eastern time. They will be between 90 minutes and 2 hours in length. We recommend that you log on a few minutes early.
6. How do I get on the calls?
You will receive an email containing the link to the Zoom call which will host the calls.
7. Do I need to install a special app to be on the calls?
No you do not. When you click on the link for the Zoom call, it automatically launches zoom.
8. Will the calls be recorded?
Yes, the calls will be recorded so that you can download them and listen to them as many times as you want.
9. Who do I send my copy to for a critique?
You will receive a special email address to send your copy to when you receive the rest of your materials. (A link to copy cub calls plus 10 bonuses.)
10. I made my donation to GoFundMe but did not receive a receipt from them.
It’s possible that your donation did not go through for some reason. Please check the GoFundMe page to see if it your donation shows up on the list of recent donations. Or log into your credit card account to see if the charge went through. If neither went through, then send the donation again.
If the charges did go through and you have not received a confirmation email, you can contact GoFundMe directly. Or you can simply take a screenshot of your donation and your credit card charge and email them to [email protected] . We will then send you your stuff.
11. I made my donation and sent you my receipt from GoFundMe me, but I have not received access to the materials.
First, check your spam folder and promotional folder to see if your confirmation email with download links is there. If not, then email us at [email protected] and we will straighten it out right away!