What if there was a proven plan that made it easy to launch a freelance career from scratch?
It’s time to stop “winging it” and
take the guess-work out of freelancing
Getting started and landing those first clients is the hardest part.
That’s why I created Escape Velocity.
It’s a step-by-step coaching program on how to kickstart a freelance career, attract quality clients, and confidently deliver great work.
Struggling to find consistent work? Need help building confidence in your copy skills?
Want to ditch the cheap, hourly gigs and land REAL copy projects?
Watch this video now
"I officially got my first client! Here's the first of many thanks to the both of you!"
"Gah!! I got it! I just heard the news. The client has offered me the work at the full rate! Thank you so much for your guidance and advice!"
"Escape Velocity demystified the entire freelance process and showed me that even with ZERO knowledge you can still make it work."
Ever wonder why some freelancers are flooded with high-paying clients while others stay trapped in ‘side hustle’ mode?
Why some copywriters are booked months in advance, while others constantly worry about where their next gig will come from?
I remember when I first launched into freelancing. I got sucked up into that “Information Spiral of Death.” I took course after course. Read book after book. Until a successful freelancing friend stopped me in my tracks when he said…
“You’re learning all this stuff. But do you want information? Or do you want to actually work?”
He was right. I had spent an entire year learning everything I could about copywriting and practicing alone at my kitchen table…
... But I was still completely lost as to how to land paying clients.
What should I be writing?
How do I create my portfolio when I’ve never had a client before?
How do I even know what a GOOD sample looks like?
What would I charge?
How do I collect the money?
What if someone says ‘yes’ and I’m in over my head?
What if my copy doesn’t perform?
And a hundred more unanswered questions standing in the way of creating escape velocity towards the freelance lifestyle I was dreaming of.
When I looked for help, it seemed like there were a ton of coaching programs out there designed to help existing, established businesses…
But none for new freelancers looking to prove the model and simply get paid good money for their freelance skills.
I didn’t need help scaling a massive business machine, I just need help getting STARTED with those first few clients. I needed expert guidance, and a proven plan to help me kickstart a sustainable business.
I was a recovering entertainer, so I had almost zero business skills.
I knew I couldn’t figure this out on my own.
I needed a SYSTEM to help me find clients and get paid for doing work I loved.
A system that would help me ditch the cheap, inconsistent hourly work and land REAL projects.
One that would help me develop the confidence I needed to deliver copy that works and charge good money for it.
To proudly wear the badge of “professional copywriter”
That was the dream.
And most of all, I needed proof that I could actually make a real, consistent living with my copy skills. That my dream wasn’t just some wishful fantasy.
It wasn’t until I found an industry veteran who was willing to hold my hand, and guide me step-by-step that I realized I truly COULD launch and grow a successful freelance career.
Now, over a decade later, I can easily identify the things that would have made that whole awkward journey a heck of a lot easier. Like...
... A proven plan that’s already worked to help other freelancers launch a profitable career…
…. A way to focus and not get distracted by more information that doesn’t solve ‘right now’ challenges …
... A pricing and sales strategy that brings a constant flow of qualified leads and shows how to sell services like a pro…
… A clear process to take the guess-work out of working with clients, so I don’t have to “wing it” each time a new gig comes along...
… A seasoned pro to hold my hand throughout the entire process, keep me accountable, give me feedback, and help me develop confidence in my skills to deliver great work...
...Most importantly, a clear, step-by-step system to take me from part-time side hustle to well-paid freelancer who confidently wears the badge of “professional copywriter.”
That’s exactly why I created The Escape Velocity Program
To give new freelancers a clear roadmap to success as they build confidence in their skills and launch a freelance career from scratch.
To give them a "friction free" path to starting their business, landing quality clients, and getting paid great money to do work they love.
To give them the tools they need to manage clients and deliver great work like a pro.
And to give them a guide who’s been ‘in the trenches’ to give feedback and show them the way...
Someone to have their back and hold them accountable when ‘self sabotage’ mode kicks in, imposter syndrome rears its ugly head, or they run into tough obstacles that slow them down.
"Before Escape Velocity I was floundering around and devouring free content from all over. I knew I needed a course, a coach to guide me. But I just didn't know where to go or who I could trust.
Escape Velocity gave me a great framework to laser focus on and so much more – exposure to an amazing community with writers of all levels, direct access to pros, and confidence that I CAN do this despite what everyone else is telling me IRL. Seriously thank you so so much."
Escape Velocity is designed to bridge the gap between first discovering the exciting world of freelancing, and proving that you’re ‘good enough’ to get paid well by great clients.
So if you feel like you’ve been absorbing courses, training, and resources like a sponge – but struggle to find a foothold to safely and successfully launch your freelance copy career – then Escape Velocity was made for you.
"With Escape Velocity I finally saw freelancing as a system with separate parts (outreach, sales and delivering the copy). And the only way to master it is to get started.
It was a great experience.
Plus learning with fellow students and seeing their progress really inspired me to take action."
When You Finally Have A Plan You Can Trust, Launching Your Freelance Career Is Easy...
If you don’t know me, I’m Kevin Rogers, founder of Copy Chief and Escape Velocity.
I've been a freelance copywriter for more than ten years, and I still remember how impossible it seemed to get those first few clients.
I went from my very first gig – stumbling through a simple email project for 300 bucks – to eventually earning $50,000 from a single copy campaign.
Along the way, I've made every mistake possible when it comes to attracting, landing, and delivering projects for clients.
I'm happy to report that, despite all my mistakes, I've been able to grow a 7-figure income freelancing, build a solid reputation in the industry, and create fantastic partnerships (and many lasting friendships) in the process.
Looking back it’s easy to see what I was missing.
- A proven plan to help me build momentum (and cashflow) in my business quickly.
- Feedback on my work to help me build confidence in my skills.
- Expert guidance to help me avoid the common mistakes that stop many new freelancers from ever getting their business off the ground.
Now I help freelancers avoid my mistakes and take the “friction free” path to building a sustainable, successful business.
I got tired of watching new freelancers struggle to get their business off the ground so they could quit their day jobs, spend more time with their families, and live life on THEIR terms.
That’s why I created the Escape Velocity Program – specifically to help new freelancers break through that barrier of finding your first few clients and getting paid to master their copy skills…
And to use my decade of industry connections to put them in the jet stream of the best gigs in the industry – helping them avoid all the low-level stuff and nightmare clients that so many new freelancers get trapped by.
"With Escape Velocity, I shifted from finding out about copy, (listening to podcasts, reading books, hoarding emails). – To writing and getting feedback. I also found clarity – Choosing one money skill and narrowing my focus helped me a lot.
Having great teachers was the fuel, but seeing everybody get their feet wet was just as inspiring."
The program is designed to break through what I call “The Confidence Conundrum”
– the vicious cycle of needing confidence in your skills to deliver great work for clients…
… but needing clients to develop that confidence in the first place.
I remember feeling terrified that I’d be in over my head if a client said ‘yes’ to a project I didn’t feel qualified for.
Escape Velocity is designed to let you “borrow” hard-earned confidence from this proven system that has worked for me and thousands of my students inside Copy Chief.
So you can take the guess-work out of applying for jobs and know exactly what clients are looking for in a copywriter. So you don’t feel like you're “winging it” when you dive head-first into a new project.
We’ve all followed the same clear path to launching and growing successful freelance careers.
And now you can too.
Join me and a hand-picked select group of freelancers as we publicly open the door to Escape Velocity for the first time.
By the end of this 10-week live coaching program, you’ll be able to:
- Choose and develop your copywriting “money skills”– the most in-demand copy skills that clients are hiring for right now
- Identify your ‘Unique Copywriting DNA’ so you can find clients that are the best fit for your specific skill set, background, and experience level
- Find clients who need your specific money skills and value your work
- Generate a constant flow of qualified new leads
- Competitively price your services so you always get paid well for your work
- Sell yourself as a professional copywriter so that clients see you as a valued expert
- Design and structure your packages and contracts
- Write and pitch a winning proposal
- Master the sales call and close the deal
- Legitimize your business so clients see you as a respected professional
- And more…
All with seasoned freelance copywriters answering your questions, giving you feedback on your work, and holding you accountable while walking you through this proven system step-by-step.
Plus - you’ll have the entire Copy Chief community at your disposal – backing you and helping make the process FUN as you join an active community of ambitious and creative freelancers.
There’s a reason our motto is “Nobody Writes Alone.” You’ll have to put in the time and effort of course, but thanks to the Copy Chief Community, I promise we’ll have a heck of a great time doing it!
In fact, I JUST received this message from one of our Escape Velocity students:
"Freelancing is such an echo chamber sometimes, especially at the outset of your career.
The Escape Velocity community was *so* valuable for support, accountability, and to bounce ideas off of."
I get messages every week from freelancers like Jess telling they’ve landed fantastic copy clients by using what they learned in Escape Velocity.
Am I bragging a bit?
I couldn’t be prouder of my students and what they’ve achieved. They’ve proven the model and gotten paid great money to confidently deliver great work to clients they love working with.
Many of them are now their own boss with their own full-time business. Others have chosen to work remotely for great companies. Some are working from home so they can watch their kids grow up. Others are traveling the world with other Copy Chief members as a band of nomadic copywriters.
That’s the beauty of freelancing – you call the shots!
Now it’s your turn.
Escape Velocity is a 10-week coaching program for copywriters who want to launch and grow a sustainable and profitable freelance business from scratch.
The minimum speed needed for an object to escape from the gravitational force holding it down.
(Kevin and co-coach Rachel Mazza show you the 7 Phases of Freelancing,
find out exactly where you are in the Freelancer's Journey by watching now)
The program includes:
- 5 weeks of live in-depth group coaching sessions with Kevin Rogers
- 5 weeks of live Q&A sessions to answer your questions and help you overcome tough challenges
- Weekly homework assignments to make sure you’re making consistent progress in your freelance career
- Genuine accountability from your coaches and your peers
- Feedback on your copy to help you develop more confidence in your skills
- A supportive community to inspire you and help you overcome tough challenges
At the end of the 10-week program you’ll have the skills you need to confidently launch and grow a successful and sustainable freelance copy business.
Many of my students land great new clients in the first few weeks!
Here’s how it works…
Over five training sessions I’ll guide you to…
1. Determining your copywriting specialty
The fastest way to get up and running with new clients as a freelancer is to choose a specialty and put yourself in the jet stream of clients ready to hire copywriters right now.
In Session 1 I’ll show you how to use your existing knowledge to choose an in-demand specialty that puts you at a massive advantage over anyone calling themselves simply a “copywriter.”
2. Choose and develop your #1 “Money Skill”
In Session 2 you will match your specialty with a copywriting asset that is in high demand with clients across the most active niches right now (like email copy, Facebook ads, and pre-sell articles).